5 Keys to Self-Promotion
Promoting yourself is important the moment your name is mentioned. You can stand out from the crowd by highlighting your unique qualities and connecting them to what the employer is looking for. But there is always more to be done. Self-promotion happens both in person and online, like in your social media presence. But, no matter whether you’re prepping for employers online or in person, you’ll need to understand some keys to self-promotion. Here’s a handy list to get you started.
Control Your Image
80% of potential employers will Google your name before interviewing you and 70% will scan social media accounts like Facebook, Twitter, and LinkedIn. Every picture and profile will appear in the search. Google yourself to see what appears so you’re in the know. Everything positive your name appears on like blogs, articles, and events will only further supplement the hunch they have about you.
- In Person
Your experiences, education, strengths, and values should be highlighted on your resume, in an interview, and any meet-up. Summarizing your experiences and connecting them to requirements of a position you’re looking for will help them see why you would be a perfect fit. You can explore your strengths and personality types through well-known typology tests like Myers Briggs, StrengthsFinder, and True Colors. Your education is important to discuss, but focus on what you learned and how it applies to what you want to be doing, not just your GPA and attendance. You can bring up these qualities during the interview process or better yet, causally bring it up during an informal meet-up.
Prepare to Impress
Not only should you search for potential positions online, you should be prepping your image. LinkedIn is easily the fastest growing career-centric social media site. Over 500 million people are part of the recruiter network. These people have access to strategic tracking tools like guided searches, Spotlights, and advanced filters. By completing your profile entirely, growing your connections, and sharing your experience, you are more likely to be contacted by a recruiter.
- In Person
Consider every aspect of a meet-up like time, place, and attendees, in advance to be prepared. If you’ve landed an interview, get a mock interview scheduled with a mentor or a friend. The more people you practice with, the more comfortable you will be talking about yourself to different personalities. Have your clothes ironed and stain-free. If your meeting is during lunch, plan to grab a bite so your stomach isn’t growling. Create a check-list for yourself of everything you may need in this meeting and use it, you won’t second-guess your choices and you can focus on selling yourself.
Network With a Purpose
LinkedIn lets you create and join groups within similar industries or interests. Jobs will be posted here and you can get your image out in a specific industry. Meet Up is an online tool to find events in your area. You can select specific interests related to your field like writing or design. Going to related events and participating in conversations will give you the opportunity to meet potential employers and show your activity in the field.
- In Person
Conferences are a prestigious opportunity to be noticed by others in your field, it’s also an impressive point to bring up in an interview or informal meet up. In order to be selected as a speaker, you need to have unique well-researched content to share with an audience and experience to back it all up. TED gives you the opportunity to recommend a person, and that person can also be yourself. Look for TEDx events in the area because your chances will be better especially if you are well-established in your community.
Engaging with others in your field and establishing a positive image will help you stand out from the crowd and get the position you want. You can never learn too much about promoting yourself. Books like "The Presentation of Everyday Life" by Erving Goffman and "Self-Promotion for Introverts: The Quiet Guide to Getting Ahead" by Nancy Ancowitz explore the importance of promotion in everyday life. What other sources have you found helpful in self-promotion? Share your suggestions in the comments.